Microsoft CRM

You might be wondering what is CRM and why should you learn it

In the business world, where competition is as fierce, enterprises and more importantly you the developer cannot afford to not understand the basics of CRM (customer relationship management).

Not only is technology evolving everyday, it's changing the way businesses thrive and flounder. Understanding the basics of CRM is not about understanding the latest software, it's much more than that.

So what is CRM?

Fundamentally, it is a business strategy where the customer is at the center of the enterprise. This definition is pretty encompassing, taking into consideration customer satisfaction, product quality, product delivery time, response time to customer inquiries, as well as the various means of analyzing customer buying behavior and forecasting what products/services are going to be in highest demand.

CRM can be broken down into three areas: sales, marketing, and customer service. Many companies are realizing that there is much more power in integrating these disparate areas.

Customer relationship management (CRM) is an important business strategy. Research shows that acquiring new customers can cost four to five times as much as reselling to existing customers. Microsoft Business Solutions CRM enables you to build business processes that help keep your customers happy.Microsoft CRM tracks the interactions between your sales and service employees and your customers.